{"id":28235,"date":"2024-06-18T09:36:19","date_gmt":"2024-06-18T01:36:19","guid":{"rendered":"https:\/\/www.zhidianwl.net\/zhidianwl\/?p=28235"},"modified":"2024-06-18T09:36:19","modified_gmt":"2024-06-18T01:36:19","slug":"app%e5%bc%80%e5%8f%91%e4%b8%ad%e5%be%97%e8%bf%90%e8%90%a5%e6%9c%af%e8%af%ad%e4%b8%80%e8%88%ac%e6%9c%89%e5%93%aa%e4%ba%9b","status":"publish","type":"post","link":"https:\/\/www.zhidianwl.net\/zhidianwl\/2024\/06\/18\/app%e5%bc%80%e5%8f%91%e4%b8%ad%e5%be%97%e8%bf%90%e8%90%a5%e6%9c%af%e8%af%ad%e4%b8%80%e8%88%ac%e6%9c%89%e5%93%aa%e4%ba%9b\/","title":{"rendered":"app\u5f00\u53d1\u4e2d\u5f97\u8fd0\u8425\u672f\u8bed\u4e00\u822c\u6709\u54ea\u4e9b?"},"content":{"rendered":"

\u5728\u79fb\u52a8\u5e94\u7528\u5f00\u53d1\u4e2d\uff0c\u8fd0\u8425\u672f\u8bed\u662f\u6307\u4e0e\u5e94\u7528\u7684\u8fd0\u8425\u548c\u63a8\u5e7f\u76f8\u5173\u7684\u672f\u8bed\u3002\u4e0b\u9762\u662f\u4e00\u4e9b\u5e38\u89c1\u7684\u8fd0\u8425\u672f\u8bed\u7684\u539f\u7406\u548c\u8be6\u7ec6\u4ecb\u7ecd\uff1a<\/p>\n

1. \u7528\u6237\u83b7\u53d6\uff08User Acquisition\uff09\uff1a\u7528\u6237\u83b7\u53d6\u662f\u6307\u901a\u8fc7\u5404\u79cd\u6e20\u9053\u5438\u5f15\u548c\u83b7\u53d6\u65b0\u7528\u6237\u3002\u5e38APP<\/a>\u89c1\u7684\u7528\u6237\u83b7\u53d6\u6e20\u9053\u5305\u62ec\u5e94\u7528\u5546\u5e97\u641c\u7d22\u3001\u5e7f\u544a\u6295\u653e\u3001\u793e\u4ea4\u5a92\u4f53\u63a8\u5e7f\u7b49\u3002\u7528\u6237\u83b7\u53d6\u7684\u76ee\u6807\u662f\u589e\u52a0\u5e94\u7528\u7684\u7528\u6237\u6570\u91cf\u3002<\/p>\n

2. \u7528\u6237\u7559\u5b58\uff08User Retention\uff09\uff1a\u7528\u6237\u7559\u5b58\u662f\u6307\u7528\u6237\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u7ee7\u7eed\u4f7f\u7528\u5e94\u7528\u7684\u6bd4\u4f8b\u3002\u7559\u5b58\u7387\u662f\u8861\u91cf\u5e94\u7528\u7528\u6237\u9ecf\u6027\u7684\u91cd\u8981\u6307\u6807\uff0c\u9ad8\u7559\u5b58\u7387\u610f\u5473\u7740\u7528\u6237\u5bf9\u5e94\u7528\u7684\u6ee1\u610f\u5ea6\u8f83\u9ad8\u3002\u63d0\u9ad8\u7528\u6237\u7559\u5b58\u7387\u7684\u65b9\u6cd5\u5305\u62ec\u6539\u5584\u7528\u6237\u4f53\u9a8c\u3001\u63a8\u51fa\u65b0\u529f\u80fd\u7b49\u3002<\/p>\n

3. \u6d3b\u8dc3\u7528\u6237\uff08Active Users\uff09\uff1a\u6d3b\u8dc3\u7528\u6237\u662f\u6307\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u4f7f\u7528\u5e94\u7528\u7684\u7528\u6237\u3002\u6d3b\u8dc3\u7528\u6237\u6570\u662f\u8861\u91cf\u5e94\u7528\u6d3b\u8dc3\u7a0b\u5ea6\u7684\u91cd\u8981\u6307\u6807\uff0c\u53ef\u4ee5\u901a\u8fc7\u63a8\u51fa\u4fc3\u6d3b\u6d3b\u52a8\u3001\u63d0\u4f9b\u4e2a\u6027\u5316\u63a8\u8350\u7b49\u65b9\u5f0f\u589e\u52a0\u6d3b\u8dc3\u7528\u6237\u6570\u3002<\/p>\n

4. \u4ed8\u8d39\u7528\u6237\uff08Paying Users\uff09\uff1a\u4ed8\u8d39\u7528\u6237\u662f\u6307\u5728\u5e94\u7528\u5185\u8fdb\u884c\u6d88\u8d39\u7684\u7528\u6237\u3002\u4ed8\u8d39\u7528\u6237\u6570\u548c\u4ed8\u8d39\u8f6c\u5316\u7387\u662f\u8861\u91cf\u5e94\u7528\u76c8\u5229\u80fd\u529b\u7684\u91cd\u8981\u6307\u6807\u3002\u63d0\u9ad8\u4ed8\u8d39\u7528\u6237\u6570\u7684\u65b9\u6cd5\u5305\u62ec\u63d0\u4f9b\u9ad8\u8d28\u91cf\u7684\u4ed8\u8d39\u5185\u5bb9\u3001\u4f18\u5316\u4ed8\u8d39\u6d41\u7a0b\u7b49\u3002APP\u5f00\u53d1<\/a><\/p>\n

5. \u5e7f\u544a\u6536\u5165\uff08Ad Revenue\uff09\uff1a\u5e7f\u544a\u6536\u5165\u662f\u6307\u901a\u8fc7\u5e94\u7528\u5185\u5e7f\u544a\u6295\u653e\u83b7\u5f97\u7684\u6536\u5165\u3002\u5e94\u7528\u53ef\u4ee5\u901a\u8fc7\u63a5\u5165\u5e7f\u544a\u5e73\u53f0\uff0c\u5728\u5e94\u7528<\/p>\n

<\/figure>\n<\/p>\n

\u4e2d\u5c55\u793a\u5e7f\u544a\u5e76\u83b7\u5f97\u76f8\u5e94\u7684\u6536\u76ca\u3002\u5e7f\u544a\u6536\u5165\u53ef\u4ee5\u6210\u4e3a\u5e94\u7528\u7684\u91cd\u8981\u76c8\u5229\u6765\u6e90\u3002<\/p>\n

6. \u7528\u6237\u53cd\u9988\uff08User Feedback\uff09\uff1a\u7528\u6237\u53cd\u9988\u662f\u6307\u7528\u6237\u5bf9\u5e94\u7528\u7684\u8bc4\u4ef7\u548c\u5efa\u8bae\u3002\u7528\u6237\u53cd\u9988\u5bf9\u4e8e\u6539\u8fdb\u5e94\u7528\u7684\u529f\u80fd\u548c\u4f53\u9a8c\u975e\u5e38\u91cd\u8981\uff0c\u53ef\u4ee5\u901a\u8fc7\u7528\u6237\u8c03\u7814\u3001\u7528\u6237\u8bc4\u8bba\u7b49\u65b9\u5f0f\u83b7\u53d6\u7528\u6237\u53cd\u9988\uff0c\u5e76\u6839\u636e\u53cd\u9988\u610f\u89c1\u8fdb\u884c\u4f18\u5316\u548c\u6539\u8fdb\u3002<\/p>\n

7. \u6570\u636e\u5206\u6790\uff08Data Analysis\uff09\uff1a\u6570\u636e\u5206\u6790\u662f\u6307\u901a\u8fc7\u5bf9\u5e94\u7528\u7684\u7528\u6237\u884c\u4e3a\u548c\u6570\u636e\u8fdb\u884c\u7edf\u8ba1\u548c\u5206\u6790\uff0c\u83b7\u53d6\u6709\u5173\u7528\u6237\u4e60\u60ef\u3001\u7528\u6237\u504f\u597d\u7b49\u4fe1\u606f\u3002\u6570\u636e\u5206\u6790\u53ef\u4ee5\u5e2e\u52a9\u5e94\u7528\u4e86\u89e3\u7528\u6237\u9700\u6c42\uff0c\u4f18\u5316\u4ea7\u54c1\u548c\u8fd0\u8425\u7b56\u7565\u3002<\/p>\n

8. A\/B\u6d4b\u8bd5\uff08A\/B Testing\uff09\uff1aA\/B\u6d4b\u8bd5\u662f\u6307\u540c\u65f6\u5bf9\u6bd4\u4e24\u4e2a\u6216\u591a\u4e2a\u7248\u672c\u7684\u5e94\u7528\u6216\u9875\u9762\uff0c\u901a\u8fc7\u5bf9\u6bd4\u4e0d\u540c\u7248\u672c\u7684\u8868\u73b0\u548c\u6548\u679c\uff0c\u9009\u62e9\u6700\u4f18\u7684\u7248\u672c\u3002A\/B\u6d4b\u8bd5\u53ef\u4ee5\u4f18\u5316\u5e94\u7528\u7684\u754c\u9762\u8bbe\u8ba1\u3001\u529f\u80fd\u8bbe\u7f6e\u7b49\uff0c\u63d0\u9ad8\u7528\u6237\u4f53\u9a8c\u548c\u7528\u6237\u6ee1\u610f\u5ea6\u3002<\/p>\n

9. \u8f6c\u5316\u7387\uff08Conversion Rate\uff09\uff1a\u8f6c\u5316\u7387\u662f\u6307\u7528\u6237\u4ece\u4e00\u4e2a\u73af\u8282\u8f6c\u5316\u5230\u4e0b\u4e00\u4e2a\u73af\u8282\u7684\u6bd4\u4f8b\u3002\u5e38\u89c1\u7684\u8f6c\u5316\u7387\u5305\u62ec\u7528\u6237\u6ce8\u518c\u8f6c\u5316\u7387\u3001\u4ed8\u8d39\u8f6c\u5316\u7387\u7b49\u3002\u63d0\u9ad8\u8f6c\u5316\u7387\u53ef\u4ee5\u901a\u8fc7\u4f18\u5316\u7528\u6237\u4f53\u9a8c\u3001\u51cf\u5c11\u7528\u6237\u6d41\u5931\u7b49\u65b9\u5f0f\u3002<\/p>\n

10. \u793e\u4ea4\u5a92\u4f53\u8425\u9500\uff08Social Media Marketing\uff09\uff1a\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u662f\u6307\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u8fdb\u884c\u5e94\u7528\u63a8\u5e7f\u548c\u5ba3\u4f20\u7684\u6d3b\u52a8\u3002\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u53ef\u4ee5\u901a\u8fc7\u53d1\u5e03\u6709\u8da3\u7684\u5185\u5bb9\u3001\u4e0e\u7528\u6237\u4e92\u52a8\u7b49\u65b9\u5f0f\u5438\u5f15\u7528\u6237\u5173\u6ce8\u548c\u53c2\u4e0e\u3002<\/p>\n

\u4ee5\u4e0a\u662f\u4e00\u4e9b\u5728\u79fb\u52a8\u5e94\u7528\u5f00\u53d1\u4e2d\u5e38\u89c1\u7684\u8fd0\u8425\u672f\u8bed\u7684\u539f\u7406\u548c\u8be6\u7ec6\u4ecb\u7ecd\u3002\u4e86\u89e3\u548c\u638c\u63e1\u8fd9\u4e9b\u672f\u8bed\u53ef\u4ee5\u5e2e\u52a9\u5f00\u53d1\u8005\u66f4\u597d\u5730\u8fdb\u884c\u5e94\u7528\u7684\u8fd0\u8425\u548c\u63a8\u5e7f\u5de5\u4f5c\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u5728\u79fb\u52a8\u5e94\u7528\u5f00\u53d1\u4e2d\uff0c\u8fd0\u8425\u672f\u8bed\u662f\u6307\u4e0e\u5e94\u7528\u7684\u8fd0\u8425\u548c\u63a8\u5e7f\u76f8\u5173\u7684\u672f\u8bed\u3002\u4e0b\u9762\u662f\u4e00\u4e9b\u5e38\u89c1\u7684\u8fd0\u8425\u672f\u8bed\u7684\u539f\u7406\u548c\u8be6\u7ec6\u4ecb\u7ecd\uff1a1. \u7528\u6237\u83b7\u53d6\uff08User Acquisition\uff09\uff1a\u7528\u6237\u83b7\u53d6\u662f\u6307\u901a\u8fc7\u5404\u79cd\u6e20\u9053\u5438\u5f15\u548c\u83b7\u53d6\u65b0\u7528\u6237\u3002\u5e38<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[4297,163,81,20,19408],"topic":[],"class_list":["post-28235","post","type-post","status-publish","format-standard","hentry","category-kaifaapp","tag-exe","tag-163","tag-81","tag-20","tag-app"],"_links":{"self":[{"href":"https:\/\/www.zhidianwl.net\/zhidianwl\/wp-json\/wp\/v2\/posts\/28235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zhidianwl.net\/zhidianwl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zhidianwl.net\/zhidianwl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zhidianwl.net\/zhidianwl\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zhidianwl.net\/zhidianwl\/wp-json\/wp\/v2\/comments?post=28235"}],"version-history":[{"count":1,"href":"https:\/\/www.zhidianwl.net\/zhidianwl\/wp-json\/wp\/v2\/posts\/28235\/revisions"}],"predecessor-version":[{"id":28252,"href":"https:\/\/www.zhidianwl.net\/zhidianwl\/wp-json\/wp\/v2\/posts\/28235\/revisions\/28252"}],"wp:attachment":[{"href":"https:\/\/www.zhidianwl.net\/zhidianwl\/wp-json\/wp\/v2\/media?parent=28235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zhidianwl.net\/zhidianwl\/wp-json\/wp\/v2\/categories?post=28235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zhidianwl.net\/zhidianwl\/wp-json\/wp\/v2\/tags?post=28235"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.zhidianwl.net\/zhidianwl\/wp-json\/wp\/v2\/topic?post=28235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}